Empowering women from rural communities to become entrepreneurs

In rural Ethiopia, people often lack access to quality consumer goods due to an inadequate postal infrastructure and a shortage of distributors serving the last mile. At the same time, women living in these remote areas face a dearth of employment opportunities and lack access to formal capital.

Together with TRANSFORM, Kidame Mart is supporting women to become entrepreneurs by selling high-quality goods in their communities. Watch the video and learn how they’re doing so.